The top trending products to sell wholesale this Christmas

Jessica Croft

Christmas decorations

One of the many exciting parts of Christmas is decorating your house. With nearly half the population choosing to decorate their house, and more and more people putting them up earlier than ever, it is time to get prepared for the demand. The most popular Christmas decorations include:

  • Candles.
  • Garlands.
  • Roping.
  • Swags.
  • Ribbons.
  • Poinsettias.
  • Christmas tree ornaments.
  • Wreaths.

The Google trends graph shows the increase in sales starting in October and lasting until January, so get in there early to accommodate those early bird Christmas decoration shoppers. 

Children's Toys

Children play a huge part in Christmas, it is even more exciting and special for them. Family members add to the excitement by gifting them with toys, which is why it is a great product to sell. £33.3 Billion is spent on gifts at Christmas and children under the age of 16 get the most spent on them (Echo, 2019). The most popular Christmas toys this year (2021) are:

  • Galactic Snackin' Grogu Animatronic.
  • Space Jam “Lebron James” Shoot + Dunk Playset.
  • LOL Surprise OMG Movie Magic Studios.
  • LOL Surprise Dance Dance Dance Doll.
  • Gabby's Dollhouse.
  • Real Littles Locker Handbag Bundle.
  • NERF Hyper Mach-100

The graph shows how much the demand for children's toys increases around Christmas. As you can see the demand for toys is also fairly high all year round so this is a good product to sell. Any excess stock can be sold for children's birthdays etc. 


Candles are extremely popular at Christmas, especially as they come in many Christmas-related scents. People love to make their homes smell welcoming and sweet during the Christmas period or they can make a nice gift for someone else.



Christmas cards 

Christmas cards are still a popular item that customers purchase. Due to travel being restricted, more people will be sending cards to loved ones they aren't seeing. They are a good product to sell as they are obviously popular at Christmas. Other cards are also good to sell for other occasions. 


Shoes are a good product to sell online especially at Christmas as they make a great gift. The most popular shoes are Nike and Jordans. There are different types of ways you can sell shoes, you can custom make, resell popular brands or sell dress shoes. As you can see from the graph, shoes are popular all year round. 

Health and Beauty products

The health and beauty industry is one of the largest industries there is, it is worth £27 billion ( There are so many different varieties you could choose from, the most popular categories are makeup, perfume, and skincare. Try to include some products for both men and women to attract more customers, ideas for men could be aftershave or shower products. As you can see from the graph health and heaty products spike around the Christmas period.

Generate Cash Flow 

If you have any clearance/ unwanted stock you need to sell then please fill the form on our website with all the details regarding your stock so our purchasing team can review. Selling unwanted stock is a great strategy to generate cash flow to enable you to purchase trending products this year which are more likely to sell.

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Jessica Croft



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The top trending products to sell wholesale this Christmas

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